Studio concept / Food + Hospitality
HARLOW.
A neighborhood coffee concept built to feel warm, recognizable and polished across the everyday touchpoints customers actually see.
Concept direction
A WARM, FLEXIBLE IDENTITY FOR A NEIGHBORHOOD BRAND.
The concept focuses on a small, believable system: a clear identity, coffee packaging, a working menu and a takeaway cup. The goal is to show how one visual idea can stay consistent from shelf to counter.
Logo + IdentityCore wordmark and supporting visual system
Coffee PackagingHouse blend and single-origin packaging
MenuSimple, readable café menu
Takeaway CupA recognizable everyday brand touchpoint