Explore
New York
With
Boogie Bob Tours
A website in progress that allows you to book your personalized New York City tour quickly and easily, enjoying iconic landmarks, hidden gems, and unforgettable local food spots.
PERSONALITY FIRST. BOOKING CLEAR.
The site needs to capture the energy of the tour experience without making visitors search for the basics. The direction balances bold personality with clear tour information, social proof and obvious booking paths.
MAKE THE EXPERIENCE EASY TO UNDERSTAND.
Tour options, neighborhood stories, video content and social channels are organized around the questions a traveler asks before booking: what will I see, who is this for, what makes it different and how do I reserve a spot?
- StructureClear tour choices, booking paths and supporting content.
- Visual directionHigh-energy New York personality balanced with cleaner hierarchy.
- Responsive designMobile-first access to tour information and calls to action.
WORK IN PROGRESS.
The project is still evolving, so the case study is presented as ongoing work rather than a finished launch. The live site link reflects the current state of the project.