Web / Professional Services
KRYSTAL SMITH
COUNSELING SERVICES.
A professional-services website designed around clarity, trust and approachability.
The project
DESIGNING FOR TRUST AND CLARITY.
The website communicates a professional counseling practice in a way that feels accessible to prospective clients.
For this kind of site, the design job is to reduce uncertainty: make the information easy to scan, show the path forward and keep the experience calm.
The approach
KEEP THE PATH SIMPLE.
Information stays direct and easy to scan, while supportive imagery and a restrained layout keep the experience approachable.
Supporting view